Its a question that often gets raised, and when you compare large businesses with their smaller counterparts its one that you would be forgiven for asking as they seem light years apart, but there are key principles that actually apply to all businesses no matter what their size which reflect the effectiveness of the marketing they do. If you were to look back into the history of most big companies and what made them successful, you would find that over time the principles that made them successful eventually become lost as the business got larger and embroiled in corporate…
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Is Small Business Marketing Different?